Advertising hoardings are a cost-effective means of advertising outdoors. These can draw great attention and make a huge-impact on potential customers. This is exactly why more and more businesses are now using attractive advertising hoardings to promote their product & services. A creative and powerful option to keep your products and services highlighted, billboards never fail as attention grabbers. These are intended to attract the people who are on the move. The advertisements are conveyed mostly with the aid of pictures or diagrams, using minimum number of words so that passers-by quickly grasp the intended message. The messages themselves are kept short and simple. As the advertisements should be visible from a distance, the size of the board is taken care of beforehand. Usually, the text is included in highly visible and attractive font to enhance the effectiveness.

Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause. Oglivy once said, "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes.” Today public service advertising is being increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel.

This is a highly effective advertising product that is also striking to look at. The backlit panels are on constant display, distinctive in any setting. They are used in limited numbers, exclusively in establishments where customer volume is high. Placed by the bar, dance floor, in workout areas, or in other high traffic locations, these boards can't be missed.

The Neon signboard is one of the most popular and attractive media of advertisement widely used by industrial and commercial firms to popularize their products among the general public. The neon signboard that is installed on tall buildings attracts the attention of people even from a distance and hence it is ideal for advertisement in busy places like big town and cities.